Privacy Policy

Last Updated: 07/01/26

1. Introduction

This Privacy Policy sets out how

Alloys and Accessories

(referred to as “we”, “us”, or “our”) collects, uses, and protects your personal data when you use our website, services, or products.

We are a “data controller” under the UK General Data Protection Regulation (UK GDPR). This means we are responsible for deciding how we hold and use personal information about you.

We are committed to protecting your privacy and complying with all applicable UK data protection laws, including the UK GDPR and the Data Protection Act 2018.

Our Details

Detail	Information
Legal Entity Name	Alloys and Accessories LTD
Address	TBC
Email Address	[email protected]
Data Protection Contact	[email protected]

2. The Data We Collect About You

Personal data means any information about an individual from which that person can be identified. It does not include anonymised data.

We may collect, use, store, and transfer different kinds of personal data about you, which we have grouped together as follows:

Category	Description
Identity Data	First name, last name, marital status, title, and images or profile data.
Contact Data	Billing address, delivery address, email address, and telephone numbers.
Financial Data	Payment card details or bank account information (processed securely by third-party payment providers).
Transaction Data	Details about payments to and from you and other details of products and services you have purchased from us.
Technical Data	Internet Protocol (IP) address, browser type and version, time zone setting and location, operating system and platform, and other technology on the devices you use to access our website.
Profile Data	Your username and password, purchases or orders made by you, your interests, preferences, feedback, and survey responses.
Usage Data	Information about how you use our website, products, and services.
Marketing and Communications Data	Your preferences in receiving marketing from us and your communication preferences.

We also collect, use, and share Aggregated Data (such as statistical or demographic data) which is not considered personal data as it does not directly identify you.

3. How We Collect Your Personal Data

We use different methods to collect data from and about you, including through:

Direct interactions: You may give us your Identity, Contact, and Financial Data by filling in forms or by corresponding with us by post, phone, email, or otherwise. This includes data you provide when you:
Apply for our products or services.
Create an account on our website.
Subscribe to our service or publications.
Request marketing to be sent to you.
Give us feedback or contact us.
Automated technologies or interactions: As you interact with our website, we will automatically collect Technical Data and Usage Data using cookies and other similar technologies. Please see our separate Cookie Policy for more details.
Third parties or publicly available sources: We may receive personal data about you from various third parties, such as analytics providers (like Google based outside the UK), payment service providers, and publicly available sources (like Companies House or the Electoral Register).

4. How We Use Your Personal Data (Purpose and Legal Basis)

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

Where we need to perform the contract we are about to enter into or have entered into with you.
Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
Where we need to comply with a legal obligation.
Where you have given us consent to do so.

Purpose for processing	Type of data processed	Legal basis for processing
To register you as a new customer	Identity, Contact	Performance of a contract with you.
To process and deliver your order, including managing payments, fees, and charges	Identity, Contact, Financial, Transaction	Performance of a contract with you; Necessary for our legitimate interests (to recover debts due to us).
To manage our relationship with you, including notifying you about changes to our terms or policy	Identity, Contact, Profile, Marketing & Comms	Performance of a contract with you; Necessary to comply with a legal obligation; Necessary for our legitimate interests (to keep our records updated and analyse how customers use our services).
To administer and protect our business and website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)	Technical, Identity	Necessary for our legitimate interests (for running our business, network security, preventing fraud); Necessary to comply with a legal obligation.
To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you	Identity, Contact, Profile, Usage, Marketing & Comms, Technical	Necessary for our legitimate interests (to develop our products/services and grow our business).
To send you marketing communications	Identity, Contact, Marketing & Comms	Consent (where required by law); Necessary for our legitimate interests (to grow our business).

5. Disclosures of Your Personal Data

We may share your personal data with the following parties for the purposes set out in Section 4:

Internal Third Parties: Other companies in our group.
External Third Parties:
Service providers (acting as processors) who provide IT, system administration, and hosting services.
Professional advisors, including lawyers, bankers, auditors, and insurers, who provide consultancy, banking, legal, insurance, and accounting services.
Regulators and other authorities (like HMRC) based in the UK and other relevant jurisdictions who require reporting of processing activities in certain circumstances.
Payment processors (e.g., Stripe, PayPal) to process transactions.
Third Parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this policy.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

6. International Transfers

We are a UK-based company. However, some of our external third parties (such as cloud service providers or analytics providers) may be based outside the UK, so their processing of your personal data will involve a transfer of data outside the UK.

Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the UK Government.
Where we use certain service providers, we may use specific contractual clauses approved by the UK Government which give personal data the same protection it has in the UK.

7. Data Security and Retention

Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know.

We have procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Data Retention

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data, and applicable legal requirements.

8. Your Legal Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. These include the right to:

Right	Description
The right to be informed	You have the right to be informed about how we collect and use your personal data (this is what this Privacy Policy is for).
The right of access	You have the right to request a copy of the personal data we hold about you (commonly known as a “data subject access request”).
The right to rectification	You have the right to request that we correct any information you believe is inaccurate or incomplete.
The right to erasure	You have the right to ask us to delete or remove personal data where there is no good reason for us to continue processing it (also known as the “right to be forgotten”).
The right to restrict processing	You have the right to object to the processing of your personal data in certain situations.
The right to data portability	You have the right to request the transfer of your personal data to you or a third party in a structured, commonly used, machine-readable format.
The right to object	You have the right to object to the processing of your personal data where we are relying on a legitimate interest (or those of a third party). You also have the right to object where we are processing your personal data for direct marketing purposes.
The right to withdraw consent	You have the right to withdraw consent at any time where we are relying on consent to process your personal data.

If you wish to exercise any of the rights set out above, please contact our Data Protection Contact using the details in Section 1.

9. How to Complain

If you have any questions or complaints about this policy or how we handle your personal data, please contact us first using the contact details provided in Section 1.

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues.

ICO Contact Details:

Website: https://www.ico.org.uk
Helpline: 0303 123 1113

10. Changes to the Privacy Policy

We keep our Privacy Policy under regular review. This version was last updated on 07/01/26. We may make changes to this policy, and any updates will be posted on this page. We encourage you to check back frequently to see any updates or change

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